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This week, I have a very special podcast guest returning for the FOURTH time!

A fan favorite: Shauna Renee, my influencer manager.

Shauna Renee is the CEO of VOI Agency and Effortless Launch. She helps influencers secure paid brand partnerships. She's also passionate about helping influencers and content creators make money on their own terms with automated online offers.

For those of you that don’t know, Shauna and I have been working together for about three years now, and I lovingly refer to her as my own Suge Knight (lol) because she is TOUGH, keeps me and the brands I partner with accountable, and gets me that bag $$$! She is a wealth of knowledge on all things influencer business, and on this episode of the podcast we are diving into some serious business strategy.

We’ll talk about how we met and started working together 3 years ago, and share how our partnership began before tackling our main topic: why content creators need a blog and website.

These days, influencers and content creators are under constant pressure to keep churning out content on social media platforms like Instagram and Tik Tok. And while those platforms are great for lead generation and building community, the lifespan of the content there is SO short compared to longer form content like blogs. So many people are left to wonder how to not burn out while marketing on social media.

Shauna shares with me why having a website and a blog is key to extending the lifespan of your content and growing your audience. You’ll also get to hear her suggestions for the first steps you should take to get started creating a blog (even if it feels overwhelming).

This episode is all about working smarter not harder.

We chat about:

How we met and started working together
What an influencer manager does
Brand partnerships, negotiating rates and contracts and how to handle late payments from brands
Why having a website is a must for influencers
Instagram and Tik Tok burnout, and now allowing these platforms to rob you of your energy
Creating long form content on a blog or Youtube to expand the lifetime of your content
Keyword research for your niche and creating your content around those keywords
How to optimize for Instagram bio with SEO keywords
Repurposing content so you are aren’t reinventing the wheel every time

Shauna also discusses her work as an influencer consultant and how she works to help influencers create their own digital offer, build a content strategy around that offer, and create a lead magnet to start growing their email list. She’s running an amazing offer right now which is a 60-minute strategy call with her to help you develop your own offer for just $99, which is a steal! You can find a link to book a call with her below.

PS: Shauna and I are considering making this an ongoing series focused on our businesses, strategies, and entrepreneurship. If you’re interested, drop a comment below or on Instagram and let us know!

Previous episodes with Shauna: 93, 102, 113