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On this episode of the podcast, Christina of Juice For Us is sharing her story.
Christina is the Dreamer and Doer behind Juice For Us, New Jersey's first vegan food truck that offers cold-pressed juices, smoothies, and a variety of plant based options. Juice For Us mission is to inspire and educate our communities to enhance their quality of life and increase their quantity of life with the power of plants. Parked with purpose in a food dessert near you.
Christina, who has a long family history of severe diabetes, decided to go vegan for health reasons in hopes of changing the current and future health of her family. On the podcast, Christina shares her experience transitioning to veganism as a Puerto Rican who was raised heavily on traditional meat dishes and how she managed to make the jump to eating plant-based (hint: slowly, one animal product at a time, with a strong support system around her).
After going vegan, Christina started to notice more mental clarity and more brain space for creativity, which led her to question her corporate job and consider other ways to make an impact and make a living. She started selling juice + smoothies out of a trailer–or as she refers to it: “a shack”--to provide her community, which exists in a food desert, with healthier options.
The business she created successfully grew into more, and now Juice For Us is a fully built out food truck that still serves the original juice and smoothies alongside full meals as well.
Christina and I dive into the details of what it was like starting and growing her business and what it really takes being an entrepreneur.
In this episode, we cover:
Christina’s reasons for going vegan
How to slowly and sustainably transition into eating vegan
Thinking of what you can ADD to your diet rather than focusing on what you’re no longer eating
The inspiration behind Juice For Us, and the importance of existing in a food desert
The lack of black and brown-owned juiceries and what makes Juice For Us different
Vegan entrepreneurship, leaving corporate life, and the realities of being your own boss
Navigating business during a pandemic
The importance of affordability for vegan food
The growing vision for Juice For Us + providing healthy food options to our communities
Contact Juice for Us:
The “shack” we mentioned in the episode
