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Today on the podcast, we’re back with another great conversation with Amy Katz of Veggies Save The Day.

Amy Katz is a certified vegan nutrition health coach. At Veggies Save The Day she shares easy vegan recipes inspired by a healthy Mediterranean diet. Her recipes have been featured on NBC News, Parade, VegNews, BuzzFeed, MSN, Insider, Brit+Co, Well+Good, and more.

She lives in Orange County, California with the love of her life, Brad, and their adorable black cat, Ozzy.

Amy came on the podcast to talk about her own vegan journey and how transitioning to vegan slowly was the best route for her, as well as her experience of leaving a corporate job to become a full-time recipe blogger.

This 47 minute episode is packed full of great tips for new or aspiring vegans, inspiration for getting out of your comfort zone in the kitchen, and amazing insight into the world of blogging, how to get started, and how to be strategic as a content creator.

That all being said, the main theme that kept coming up within this conversation is: it’s never too late to do something new.

While Amy’s interest in giving up animal products started in high school when she gave up eating red meat, it wasn’t until she was 40 years old that she made the final decision to go vegan. Amy says herself “it was a long journey”, but as you listen to her story, you’ll see that the practical approach she took to go vegetarian and then fully vegan resulted in less stress and more ease. By the time she was ready to become vegan, she thought “I have nothing to lose, only everything to gain”, which is such an incredible perspective to have (you may know I’ve talked before about thinking ‘what can I add’ instead of focusing on what you’re losing as a vegan).

Amy offers some great tips and strategies for transitioning to veganism, how to get more comfortable cooking vegan food, and ways to experiment with new foods you haven’t tried before. If you’re a new vegan or vegan-curious person, you won’t want to miss this part of the conversation.

Adding to the theme of ‘it’s never too late’, Amy has an incredible story of how she almost accidentally slipped into becoming a food blogger–something she initially started just as a hobby alongside her corporate career. After a few years of sharing her recipes on Instagram with the vegan community, Amy moved her content to blog-format and started to learn how to monetize what she was creating. She shares with me in this conversation how she did this while working a full-time corporate career, and the steps she took to ensure her security once she decided to leave her job to become a full-time content creator and blogger. The tips she gives are strategic, practical, and realistic, and really help to see that blogging for a living is a possibility, but that it takes a great plan to make it happen.

We’re also diving into the behind the scenes of what it takes to keep your blog up to date, tools Amy uses for SEO and keyword research, the importance of creating multiple streams of income online, and what she has learned strategy-wise after years of watching how blogging has changed.

In this podcast episode we talk about:

The slow and steady approach to going vegan
How to use ethnic grocery stores and CSA boxes to diversify your diet
How eating new things changes your palette
Why blogging is still relevant
How Amy created a life she loves out of a side hustle
How to transition from a corporate career into a content creator
Helpful tools to get strategic in your blogging
How to create content around popular keywords and the best way to format your blog posts
The myth of competition and oversaturation in the world of blogging
Why it’s never too late to start doing what you love