187. What I Would Do If I Had to Start My Brand Over Again (my answer may surprise you) | Solo Episode
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When I first started my business and creating vegan content online, I spread myself SO thin trying to use all the platforms and do all the things at once. I didn’t have a strategic plan when it came to my content and guess what? After years of doing this, it drained my energy, wasn’t boosting my bank account, and led to burnout.
I felt like I was putting so much into my business without having my finances reflect it.
That’s why on today’s solo podcast episode, I’m sharing with y’all the four things I would focus on if I were starting all over from day 1 in growing my business!
If you’re looking to start a new business or are feeling a lack of strategy in your own online business right now, tune in and please let me know what you learned and what was most helpful!
I’m sharing way more detail in the podcast episode, of course, but here are the main points:
YouTube
YouTube is owned by Google which makes it the most search engine optimized platform. That means you can spend 20 minutes creating a video that has potential to continue gaining views and getting you more website clicks for YEARS to come. Instagram Reels has nothing on the evergreen lifespan of YouTube videos.
2. Blogging
I’ve said it before and I’ll say it again, blogging is not dead and will likely never be dead. It’s as alive as ever. Here’s my question for you: if someone finds you on Instagram and wants to find more ways to connect with you, how are they going to find you? By having a blog on your website, you’re appearing in tons of google searches over time. And if you’re writing blogs that center hot topic keywords, people who don’t even know you exist are able to find your content and engage with your work.
3. Growing an email list with a weekly newsletter
Having a regular weekly newsletter (or monthly!) is such a valuable way to connect more intimately with your audience. With Instagram’s algorithm, even the people that follow you are likely not seeing your content, but everyone still checks their email. You can grow your email list with a freebie, and connect regularly with your community by sharing more personal details or behind the scenes of your work and linking to your latest content or newest offers.
4. Paid Offers
Most content creators strive to reach the point of getting brand sponsorships, but relying on brands for your income isn’t what you want. Build out a couple of paid products, services, or offerings that your audience is interested in and start creating profit for yourself outside of brand deals. Having free content is great, but it’s just a starting point.
How do you focus on these things without burning out?
In the podcast episode, I share how to do all four while still protecting your time and energy by utilizing content repurposing.
For example: take the Youtube video you create and turn it into a blog post. Mention the video/blog post on your weekly newsletter and share some extra details with your audience there. Then, tune into what your audience keeps asking you about and build an offering around that.
Why didn’t I include podcasting?
Y’all know I love doing this podcast soo much, so tune into the episode to find out why it’s NOT included here.
Resources Mentioned:
VidIQ - video ideas and keyword research for YouTube
Convertkit - I use them to send weekly newsletters
Canva - to make YouTube thumbnails and a banner
Teachable - host and deliver online courses
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